Our Social Media Marketing Services
Ducard’s dedicated social media team will work with you to create tailored social campaigns that target your audience, meet your needs and deliver results.
We will start by getting to understand your customers and what they’re looking for before building a consistent social schedule.
Once we have refined the best approach, we will develop creative campaigns that cater to each stage of the customer journey.
The analysis stage is also essential as this will allow us to assess the results of your campaigns and optimise future posts to drive returns.
PAID SOCIALThe right content, the right people, the right time.
There are 45 million active social media users in the UK every day, meaning your target audience is on social media. With paid social, you’re getting the right content to the right people on the right platform at the right time. With the option of prospecting, lookalike and remarketing audiences, your ads will reach your target audience at all stages of the funnel.
We’ll tailor a funnel strategy to ensure a brand’s target audience is reached at key stages of their journey on the correct social platforms, whether that’s Facebook, Instagram, LinkedIn or Pinterest, to fulfil the brand’s goal.
ORGANIC SOCIALEstablish yourself as a leader in the market.
Organic social is essential for ongoing success, allowing a brand to tell its story and establish itself as a leader in the market. If a customer is researching a brand to buy from, the first port of call is usually their social channels, and if they don’t fit into the target persona, they won’t be shown paid social ads. Therefore, having a strong brand presence across social media allows a customer to gain insight into the brand, whether they’re the target or not. We’ll establish content pillars that will showcase the brand as a leader.
Additionally, if a brand wants to work with influencers and content creators, its social media channels need to look professional and active to build a loyal community.
INFLUENCER MARKETINGHarnesses influencers relationships.
Influencer marketing harnesses the relationships influencers have built with their following, enabling the messaging to be authentic while reaching a new audience. Influencers, or content creators, specialise in a particular niche and their followers’ trust and value their thoughts, opinions, and recommendations. Whether a brand is looking for an ongoing partnership or coverage for a campaign, we’ll match the brand with the perfect influencer and negotiate the best cost.
COMMUNITY MANAGEMENTGain a deep understanding of your target audience.
Building an authentic community online is essential in this busy digital world. Community management allows brands to gain a deeper understanding of their target audience’s needs as well as gain valuable insight into how the brand is performing. We’ll be the human element behind your brand, tailoring the tone of voice to your audience to build an authentic and loyal community.