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Social Media
What is Paid and Influencer Social Media?
Paid social media advertising combines the benefits of other paid channels with unique advantages like expanded reach and remarketing capabilities. With richer user data than search engines, it excels at growing email lists and enabling direct customer communication.
Influencer marketing partnerships help reach new audiences by having trusted content creators introduce your brand to their engaged followers.
- Your current social media management isn’t delivering the results or business benefits you need
- You find it challenging to maintain consistent social media posting while managing other business responsibilities
- You recognise social media’s importance but prefer to focus your energy on other aspects of your business
- You want expert social media managers who will give you peace of mind that your platforms are in capable hands
- Help you stand out from the crowd and build a loyal following through targeted social media strategies
- Apply customer journey insights to deliver content that guides your audience toward conversion
- Enhance your brand visibility to make your products or services more memorable than your competitors
- Maintain an engaging, consistent posting schedule that keeps your business at the forefront of customers’ minds

Paid Social Media
Paid Social Media is one of the five key pillars businesses use for social media marketing. Paid social media advertising shares benefits with other paid channels while offering unique advantages. It expands reach beyond existing customers and enables remarketing. Social platforms provide richer user data than search engines, and paid social effectively grows email lists through sign-up form integration—allowing direct customer communication and special offer distribution.
Influencer Marketing
Leveraging a strategy like influencer marketing is an effective tactic to target new customers. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. When an influencer introduces your brand to their followers—a group of people who may not know about you yet—this can be really helpful for targeting new customers.
