CASE STUDY

ORIENTAL MART

CONTEXT

Who are oriental mart?

Oriental Mart is an online Asian supermarket founded to satisfy the craving for authentic Oriental produce. Our goal is to establish Oriental Mart as the go-to destination for Asian food enthusiasts in the UK and Europe.

client lifetime
5+ years
Based
Nottingham, United Kingdom
Industry type
Digital Grocery
Services
SEO, PPC, Social Media
0
percent increase in Instagram followers
0
percent increase in ROAS across PPC campaigns
0
percent increase in site conversion
Our Challenge

Our goal was simple: make the website the main revenue generating source.

Oriental Mart

Oriental Mart

OUR STRATEGY

an integrated marketing strategy

When we first started working with Oriental Mart, it was a small business that sold most of their products from their physical store, with the website being a secondary source of income.

WE DROVE ORGANIC REVENUE UP BY 65.3% OVER 3 YEARS BY BIDDING ON KEYWORDS OVERLOOKED BY COMPETITORS.

ORIENTAL MART

65.3% Increase in organic revenue in 3 years

ORIENTAL MART

Incremental enhancements to the website for improved UX

ORIENTAL MART

53% Increase in revenue across all channels
SEO

Causing a stir in search

With 3 or 4 large national competitors we had to work hard from the start to make ground on less competitive keywords. Digging deep into the data allowed us to find opportunities overlooked by the larger brands, allowing Oriental Mart to make gains far quicker than a head-on approach.

Over the past year, we’ve explored CRO and UX both onsite and in results via a variety of tests – so far met with great success.

Oriental Mart

+367% Revenue increase
PPC

Cooking up conversions

A similar challenge became apparent within the paid results space, with it being evident that Oriental Mart’s competitors had far larger budgets and the ability to bid on a broader range of higher-value keywords. We needed to form a strategy that found the ‘sweet-spot’ between maximised budget and returned value.

ORIENTAL MART

+1.5K% ROAS across PPC campaigns

ORIENTAL MART

35% increase in site conversions

Increasing brand awareness and creating a loyal following through social media

Through a dedicated influencer strategy and engaging organic content, we helped Oriental Mart create a sense of community and personality.

+ 40% increase in Instagram followers

Client testimonial

"I've worked with Ducard for five years. Not only are they knowledgeable and creative, but they are a great team to work with. As a business owner, I feel very comfortable putting my trust in them"

WORK WITH US

Find out what our customer acquisition strategy for your business would be

Get in touch with us and find out how we would plan to attract and retain customers through marketing channels, sales tactics and promotional strategies through digital marketing.

Scroll to Top

Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia bibendum nulla sed