CASE STUDY

WETSUIT CENTRE

CONTEXT

Who are wetsuit centre?

A leading UK supplier of wetsuits and watersport equipment, Wetsuit Centre came to us in 2020 with the goal to solidify their position in search for high-volume keywords against their competitors, the likes of Decathlon, Wetsuit Outlet, and Sports Direct. They wanted to be first in view for searchers looking for both highly-competitive general, and more specific, target search terms.

client lifetime
5+ years
Based
Bournemouth, United Kingdom
Industry type
Sporting & Recreational Goods
Services
SEO, PPC
0
percent increase in brand searches
0
plus daily clicks
0
percent revenue increase within 3 years
Our Challenge

Dominate the UK wetsuit market within organic search results

Wetsuit Centre

Number 1 Ranked For Wetsuits

Wetsuit centre

Outcompeting the likes of Decathlon, Wetsuit Outlet and Sports Direct

Wetsuit Centre

Over 1K keywords in the top 3 as of august 2023
SEO

Surfing at the top of search

Wetsuit Centre is run by a team of extremely knowledgeable surf and watersports enthusiasts; with Google’s approach to E-E-A-T, we knew it would be essential in our approach to include a content strategy that demonstrated this expertise and graduated it to the top of search.

Wetsuit centre

+170% Increase in sales
PPC

Reaching the peak with PPC

With Google increasingly gearing more visibility at the top of search to paid results, it was fundamental that Wetsuit Centre had a strong foothold there.

Using a combination of targeted PMAX shopping, upper funnel search, and remarketing campaigns, we are able to bring in new users who convert across the entire range of products. Cost of sale has been under 15% for the past 3 years.

Wetsuit centre

A Cost of sale of under 15%

wetsuit centre

309% Increase in brand searches
WORK WITH US

Find out what our customer acquisition strategy for your business would be

Get in touch with us and find out how we would plan to attract and retain customers through marketing channels, sales tactics and promotional strategies through digital marketing.

Scroll to Top

Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia bibendum nulla sed