CASE STUDY
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1ST DIRECT POOLS

CONTEXT
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Who are 1st Direct pools?

With over 40 years experience in the industry, 1st Direct Pools is the one of the UK’s largest online pool supply providers. They sought out our digital expertise a couple of years ago to assist with an overarching goal: increasing online sales by improving their digital footprint in search results.

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client lifetime
5+ years
Based
Wincanton, United Kingdom
Industry type
Pool Supplies
Services
SEO, PPC
0
percent revenue increase YoY
0
Percent average revenue growth over 3 years
0
percent increase in new users over 3 years
Our Challenge
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Drive online sales by increasing digital presence in search engine results.

1st direct pools

213% increase revenue from google ads

1st direct pools

Number 1 for 'electric pool heater'

1st direct pools

90% average revenue growth over 3 years
PPC
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Generating Olympic-sized results

1st Direct Pools wanted to maximise their exposure to new audiences. A concurrent Google ads strategy, synced nicely with the SEO schedule of works and identified trends, allowed us to ensure 1st Direct Pools were always visible in the right place, at the right time.

We were able to drive targeted, relevant traffic to their website with almost immediate effect, with a focus on pushing their high-margin products through a combination of shopping and search ads.

PPC SERVICE

1st direct pools

467% revenue increase YoY
SEO
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Making a splash in search

With previous access to search data, we were able to establish a schedule of seasonal trends and spikes in search traffic. From here we devised a strategy of priority onsite and tech optimisations throughout the year for relevant target terms, as well as capitalising on new opportunities for visibility in search.

SEO SERVICE

1st direct pools

181% new user increase over 3 years

1st Direct Pools

400+ keywords in the top 3 as of September 2023
WORK WITH US
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Find out what our customer acquisition strategy for your business would be

Get in touch with us and find out how we would plan to attract and retain customers through marketing channels, sales tactics and promotional strategies through digital marketing.

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Contact

Suite 301, Queens House, Queens Street, Devon, Barnstaple, EX32 8JJ

Mon-Fri 9am-5pm

info@ducard.co.uk

01271 376687

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