1st Direct Pools Case Study

Introduction

With over 40 years of experience in the industry, 1st Direct Pools are one of the UK’s top pool supply retailers. With their excellent range of products and exceptional customer service team behind them, we have helped grow their online presence in a competitive market.

Details

1st Direct Pools came to us with the objective to improve their organic positioning in the market with the overall goal to increase sales online.

Our approach combined both on page and technical SEO, as well as PPC and some social media marketing.

Working with the client, we identified key areas of focus across categories and products.

Driving traffic without sacrificing quality.

Led by the improvement of organic keywords, we saw significant increases in traffic in the first 6 months.

Integrated marketing strategy.

Leveraging PPC we were able to combine our marketing efforts leading to a 240% increase in one of our target product categories in the first year.

Working together, we have combined our marketing skills with their in-depth industry knowledge to identify new areas for growth, build a solid brand presence and build on what really matters to them as a company.

It’s going swimmingly…

We are on track to smash our year two targets despite the turbulence of the past year and the volatility in shopping habits.