"I've worked with Ducard for five years. Not only are they knowledgeable and creative, but they are a great team to work with. As a business owner, I feel very comfortable putting my trust in them"
Yan, Oriental Mart
40%
increase in Instagram followers
+1.5K%
ROAS across PPC campaigns
35%
increase in site conversion rate
Aim: To make Oriental food produce easily
accesible to anyone in the UK and Europe.
Intergrated Marketing Strategy
When we first started working with Oriental Mart, it was a small business that sold most of their products from their physical store, with the website being a secondary source of income. Our goal was simple: make the website the main revenue generating source.
+53%
revenue across all
channels since 2020
SEO
With 3 or 4 large national competitors we had to work hard from the start to make ground on less competitive keywords. Digging deep into the data allowed us to find opportunities overlooked by the larger brands, allowing Oriental Mart to make gains far quicker than a head-on approach.
Over the past year, we’ve explored CRO and UX both onsite and in results via a variety of tests - so far met with great success.
Causing a
stir in search
+65.3%
organic revenue over the past 3 years
PPC
A similar challenge became apparent within the paid results space, with it being evident that Oriental Mart’s competitors had far larger budgets and the ability to bid on a broader range of higher-value keywords. We needed to form a strategy that found the ‘sweet-spot’ between maximised budget and returned value.
+367%
Revenue
Increase
Cooking up
conversions
SOCIAL MEDIA
Content for a
hungry audience
It was key on the next leg of Oriental Mart’s integrated strategy to launch them into the social sphere, raising their brand awareness and expanding their digital touchpoints with customers across the wider web.
Through a dedicated influencer strategy and carefully thought-out paid and organic social campaigns, we have been able to nurture growth, retaining the strong sense of community and personality from the company’s family-orientated beginnings.