46%

monthly revenue increase
on social media

5.4M

estimated influencer
reach in 1 year

20%

Instagram follower
growth each year

Aim: To generate a new revenue stream through
social media by establishing an engaged
community and trusted brand voice.

Organic and Influencer Content Strategy

Industville came to us with a vision of developing their business from a well-established lighting company into an industry leader in vintage and modern lighting designs. An integral part of this mission was to develop Industville’s online presence to make one consistent voice, while building a community of loyal followers that continually engage with their social media content.

Rewiring an organic
growth strategy

In the first couple of years of working together, we drastically increased their organic followings on Facebook and Instagram by creating content that engages and delights their audience base. Great content tells stories, which is something that we constantly try to push and evolve with our work for Industville.

Secured brand collaborations with household names in the interiors and lifestyle sector

Spotlighting an
industry leader

More recently, thanks to a larger online presence, we have been working with micro and macro influencers to create collaborative content. Our Social Media team manages the entire process manually, making sure every account has been vetted and reviewed before any negotiations take place. Top-tier brand collaborations have also been instrumental in accessing this new, engaged audience, driving new revenue, and consistent MoM social growth.

570K+
combined follower reach
through brand collaborations

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