309%

increase in brand searches

1K+

daily clicks from Google

66%

revenue increase over 3 years

Aim: Dominate the UK wetsuit market
within organic search results.

Organic Search Strategy

A leading UK supplier of wetsuits and watersport equipment, Wetsuit Centre came to us in 2020 with the goal to solidify their position in search for high-volume keywords against their competitors, the likes of Decathlon, Wetsuit Outlet, and Sports Direct. They wanted to be first in view for searchers looking for both highly-competitive general, and more specific, target search terms.

#1
for 'wetsuits'

SEO

Wetsuit Centre is run by a team of extremely knowledgeable surf and watersports enthusiasts; with Google’s approach to E-E-A-T, we knew it would be essential in our approach to include a content strategy that demonstrated this expertise and graduated it to the top of search.

Surfing at the
top of search

1k+
keywords in
top 3 as of
August 2023
2

Running parallel to our content strategy, we delivered onsite optimisations to improve the site for both users and search engines, assisting us to secure those all-important #1 rankings. Improving site crawlability and focusing on giving users the best possible experience has allowed us to capitalise on new opportunities and compete for highly competitive keywords.

PPC

With Google increasingly gearing more visibility at the top of search to paid results, it was fundamental that Wetsuit Centre had a strong foothold there.

Using a combination of targeted PMAX shopping, upper funnel search, and remarketing campaigns, we are able to bring in new users who convert across the entire range of products. Cost of sale has been under 15% for the past 3 years.

Reaching the
peak with PPC

+170%
increase
in sales

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