Oriental Mart Case Study

Introduction

Oriental Mart is a specialist supplier of authentic oriental produce from the Far East to the UK and Europe, with an online supermarket and two stores in Nottingham. Offering cooking ingredients, snacks and tableware from countries including Japan, China and Thailand, Oriental Mart aim to make Asian cooking fun and accessible for everyone.

Details

Since working with Ducard, Oriental Mart has blossomed into an industry leading supplier of Asian cuisine, ingredients and snacks in the UK. After initially focussing on lower competition keywords to build website authority, Oriental Mart are now in the position to challenge for high volume searches which has lead to a constant increase in traffic and conversions.

A blend of website content, on-site SEO and pay per click advertising has allowed us to attract and retain customers for Oriental Mart. Recipes and useful blog articles have helped to keep regular shoppers engaged with the brand and to continually add value to their shopping experience online. 

Bringing Asian Cuisine to the Masses

Like many online retailers, Oriental Mart saw a massive increase in traffic and conversions during the first and subsequent lockdowns in the UK. The main challenge for us was to ensure that this traffic didn’t dissipate once restrictions lifted. The good news for Oriental Mart (and for us) is that the website has continued to attract new and existing customers despite restrictions lifting.

Becoming Number One

The road to the top is a long one, but we’ve managed to establish Oriental Mart as a market leader within their industry. Ranging from a wide catalogue of products to thought leading articles, Oriental Mart is set to have another great year in search.