Following COVID-19, more customers than ever are taking to the internet to browse for the products and services they need.
In June 2020, global retail e-commerce traffic gained a record 22 billion monthly visits (Statista, 2020). Even before the pandemic, online traffic was on the rise, with e-commerce sales bringing in over 3.5 trillion US dollars worldwide (Clement, 2020).
With online sales now offering many businesses the bulk of their earnings, it is crucial to capitalise on the increased numbers of potential customers online.
We take a look at how you can take advantage of the increased online customer demand.
Sales to Draw In New and Existing Customers
Everyone loves a sale, and spotting the chance for a discount can be a great way to attract new and existing customers to your website.
This can be achieved through social media and PPC campaigns to spread the word!
Run a Competition
Not only can this grow your social media following, but it can also introduce your brand to a wider audience online who may be interested in purchasing a product even if they don’t win!
Create Blog Content
With more people now browsing online, having a good presence in search rankings is essential. Writing authoritative content is a great way to boost your domain authority and get better rankings on Google.
By implementing a good SEO strategy through the use of a blog, you can take advantage of increased search traffic and gain new customers organically.
If SEO is something that you are unsure about, then getting the help from an SEO agency can be invaluable. Here at Ducard, we have the know-how and resources to implement a successful digital marketing campaign to help better optimise your site for search engines.
Make Use of Social Media
Social media is an essential platform for many businesses now. It helps to connect with customers, promote products and increase sales.
Social media is an invaluable tool. Your content and products can be shared by customers as a recommendation to a new audience. Paid promotion options can also see your products or services advertised to your chosen target audience.
Use PPC Links
PPC (pay-per-click) campaigns can see you quickly rank for your chosen search terms and may feature as the first result for a search query.
This will immediately introduce your brand and site to people searching for a related topic and can be a great way to increase sales.
Optimise for Mobile Devices
Creating content and designing your website with mobile users in mind is crucial to keep up with the changing ways in which people are accessing the internet and shopping online.
In 2019, 60% of all retail website visits came from smartphones (Statista, 2019).
By making sure your website is practical for mobile users, you are ensuring that this growing majority of people searching for products on mobile are catered to.
If you would like further advice on how to make the most of online customers, then our team at Ducard would be happy to help. As a digital marketing agency, we are experts in all things SEO, PPC, social media and more!
We have helped many businesses improve their online presence and boost sales. If you’d like to find out more about how we can assist your business, then please get in touch.